Amusement park business plan
An amusement park business plan combines a study of the site and audience, a financial plan of investment and returns, and the ride, theme and operating plan. Mast Parks prepares these for amusement parks including Fun World.
An amusement park business plan shows that the park suits its site and that the numbers work. It has three parts: the site study, the financial plan and the plan for the park itself.
Part 1: The site study
A feasibility study looks at the space, the location and the target audience, and determines the most suitable park or concept for the area. See amusement park consultants.
Part 2: The financial plan
Financial planning analyses pocket size, investment and potential returns, with the focus on return on investment (ROI).
Part 3: Rides, theme and operations
The plan has to describe what will be built and run. Ride and attraction planning covers the selection of rides, procurement and negotiation. Theme development gives the park its story. Operations planning and team hiring and training set how it runs each day. Merchandising adds a further revenue stream.
The plan counts each revenue stream the park will have: ticket sales, food, merchandise and events, and a stay where the master plan includes one.
How Mast Parks does it
At One amusement park projectst Parks proposed and designed the amusement park around an existing food park factory, including master planning, architectural drawings, attractions with dark rides, vendor placement, operations planning, hiring and training, and merchandise design. Fun World was re-themed so its attractions sit under one theme. On FEC Raipur, Mast Parks prepared the financial plan (ROI).
To start the plan for your site, use the contact page. See also amusement parks and how to start an amusement park in India.
Comparison
| Part of the plan | What it settles | Mast Parks service |
|---|---|---|
| Site study | Whether and in what form to build | Feasibility Studies |
| Financial plan | Investment and returns (ROI) | Financial Planning |
| Rides and theme | What guests experience | Ride and Attraction Planning, Theme Development |
| Operations | Staff and daily running | Team Hiring and Training, Operations Planning |
Frequently asked questions
What is in an amusement park business plan?
A study of the site and audience, a financial plan of investment and returns, and the plan for rides, theme and operations.
Who prepares the financial plan?
Mast Parks prepares it as part of financial planning, with the focus on return on investment.
Which amusement parks has Mast Parks worked on?
Fun World and Dreamasia.
What return can an amusement park expect?
Returns depend on the site, the concept and the market. A feasibility study estimates them for a specific site.