Adventure Parks

An adventure park is a park of outdoor activities and rides planned around zones and a guest journey. Mast Parks designs adventure parks and supports their operations. At Jungle Adventures it handled theming on the Jungle Book using open IP, master planning, zoning and the guest journey.

This page introduces the work: what an adventure park involves, the project Mast Parks has covered and where to read further.

An adventure park depends on its zoning and its guest journey. Activities differ in energy and risk. A guest on an ATV ride, a family at a tea tasting and a child at a play area want different things, and the park has to keep them apart where safety requires it and together where the family wants to be together.

The setting also matters. Adventure parks often sit in natural landscapes, which can bring attractions the park would otherwise have to build, and limits that the plan has to respect. Mast Parks offers adventure park design and plans the operations that keep the park running.

What an owner must decide first is answered by the feasibility study. Each feasibility study covers resource availability, similar offerings in the market and, most importantly, the local demand for the park and the weather conditions. An adventure park is designed with clear visibility, access and a regulated distance between activities, depending on the type of activity and the theming.

• Zoning. Dividing the park into areas by activity, risk and audience.
• The guest journey. The route a guest takes from entry through each experience to the exit.
• The theme. The story and look that tie the park together.
• The activities. The rides and experiences that suit the site and the audience.
• The operation. Procedures, safety training, staffing and revenue planning.
• The identity. Naming, logos, merchandise and content.

Mast Parks organises its work as 13 services in four stages. For an adventure park, the services work as follows. An owner can start at any stage, and many owners use the full set from idea to opening.

• Concept and Planning. Feasibility Studies decide whether and what to build. Financial Planning tests the return on investment. Concept Creation and Theme Development give the park its idea, story, look and mascots.
• Design and Execution. Master Planning is the blueprint, and for this park type it is offered as adventure park design. Architectural Designing produces the construction-level drawings, and Project Management Consultancy oversees the build.
• Rides, People and Operations. Ride and Attraction Planning selects vendors. Team Hiring and Training prepares the team. Operations Planning sets the procedures and safety.
• Launch and Growth. Marketing and Branding, Merchandising and Content and Events bring guests in and keep them coming back.

See all 13 on the services page.

Jungle Adventures. India's first themed adventure park based on the Jungle Book story: an operating park in a dense green tea estate surrounded by thick forest, themed on the Jungle Book using open IP. Its attractions include a themed entry, characters, a tea tasting experience, an ATV ride, a restaurant and original Jungle Book merchandise. Mast Parks handled theming, master planning, zoning and guest journey design, naming and logos, merchandise, hiring and staff training, operations and revenue planning, content and event support. See the project.

Adventure activities in FECs. FEC Raipur includes go-karting and adventure activities, as part of an independent themed family entertainment centre.

See all adventure park projects.

Adventure parks are commissioned by private landowners, existing park owners, family businesses, government and tourism bodies, and temples and religious trusts. Landowners with an estate, a forest edge or a hillside often see an adventure park as a way to open the land to visitors.

Owners get more from the first conversation when they arrive with answers, or at least with a view, on the points below. None of them needs to be settled in advance, and Mast Parks can help to settle them.

• What is the land like, and what is around it?
• Which activities does the setting suggest?
• Who is the audience, and what ages?
• Does the park use a story or character that someone owns?
• What is your budget range, and over what period?

Read go-kart track design, building an adventure park in India and the adventure park business plan guide. To discuss a park for your site, use the contact page.

Mast Parks works with the owner at each step. The owner approves the work before it moves to the next stage, and revisions are part of the process. The owner knows the site, the region and the ambition. Mast Parks brings experience of designing and delivering parks across eight park types. The best results come when the two work as one team, with decisions made quickly and in the open.

To start a conversation, use the contact page. Mast Parks will ask about the site, the park you have in mind and where you are in the project.

In an adventure park, safety and the guest journey are linked. The route a guest follows decides which activities they meet, in what order and with what supervision. A well-drawn journey keeps young children away from high-risk activities, keeps queues clear of paths and gives staff a clear view of each zone. This is why Mast Parks plans the guest journey together with the zoning and the operation.

An adventure park without clear zoning can put quiet areas beside loud ones, and high-risk activities beside places where young children play. A park without a guest journey can leave guests unsure where to go next. A park without written procedures and trained staff relies on individual judgment where safety is concerned. Planning the zones, the journey and the operation in advance reduces these risks.

Many adventure parks sit on land that already has character: a tea estate, a forest edge, a hillside or a riverbank. The setting is an asset, and the plan should use it. At Jungle Adventures, the tea estate gives the park a tea tasting experience that a park on a bare plot could not offer. The setting also brings limits. Slopes, trees, water and access roads all shape what can be built where, which is why the site study comes first.

Adventure parks can be themed as strongly as any other park. A theme gives the activities a story, so that a ride or a trail is part of an adventure rather than just a ride or a trail. At Jungle Adventures, the Jungle Book theme appears in the entry, the characters and the merchandise. The park uses open IP, which means it does not depend on a licence from a rights holder.

• Zoning. Dividing the park into areas by activity, risk and audience.
• Guest journey. The route a guest takes through the park.
• Open IP. Material that anyone may use.
• ATV. An all-terrain vehicle, ridden here as an activity.
• Theme. The concept made physical: its story, look and mascots.