Experience Centres

An experience centre is a visitor space that tells a story through design, installations and content. Mast Parks designs experience centres: places where visitors learn through storytelling and design. A Mast experience centre in Uttar Pradesh is a national level project under the Viksit Bharat Campaign.

The same place is also written experience center. The work is the same.

This page introduces the work: how an experience centre differs from a park, what Mast Parks does on one and where to read further.

An experience centre is planned like a story: what the visitor sees first, what they learn, where they stop. The route matters as much as the content. A visitor who is led through a space in the right order understands more, remembers more and wants to tell others. A visitor left to find their own way may miss the point.

Where a park offers rides, an experience centre offers installations, displays, interfaces and spaces to pause. The design brings these together so that each supports the one before it. Mast Parks offers experience centre design, immersive experience design and museum and interpretation centre design.

What an owner must decide first is answered by the feasibility study. Each feasibility study covers resource availability, similar offerings in the market and, most importantly, the local demand for the park and the weather conditions. What makes an experience centre different to design is that technology and story must be relevant for a specific target group, and must create awe among visitors.

• The story. The idea the centre tells, and who it tells it to.
• The route. What the visitor sees first, what comes next and where they stop.
• The installations. The displays, interfaces and structures that carry the story.
• The content. The text, film and activity that fill the installations.
• The building. The master plan and the architectural drawings.
• The delivery. Help in carrying the design through to execution.

Mast Parks organises its work as 13 services in four stages. For an experience centre, the services work as follows. An owner can start at any stage, and many owners use the full set from idea to opening.

• Concept and Planning. Feasibility Studies decide whether and what to build. Financial Planning tests the return on investment. Concept Creation and Theme Development give the park its idea, story, look and mascots.
• Design and Execution. Master Planning is the blueprint, and for this park type it is offered as experience centre design. Architectural Designing produces the construction-level drawings, and Project Management Consultancy oversees the build.
• Rides, People and Operations. Ride and Attraction Planning selects vendors. Team Hiring and Training prepares the team. Operations Planning sets the procedures and safety.
• Launch and Growth. Marketing and Branding, Merchandising and Content and Events bring guests in and keep them coming back.

See all 13 on the services page.

A Mast experience centre in Uttar Pradesh. A Mast experience centre in Uttar Pradesh is a national level project under the Viksit Bharat Campaign. Mast Parks is shaping its story, theme and design, with its master plan and architectural drawings, and will help bring it to life. The project reflects the future of India across sustainability, infrastructure, transportation and technology. Planned features include technology-focused installations, a large robo, digital interfaces, a bullet train showcase, air travel vehicles, a learning center on past and future Indian inventions, event spaces and restaurants. See the project.

See all experience centre projects.

Experience centres are commissioned by private landowners, existing park owners, family businesses, government and tourism bodies, and temples and religious trusts. Government and tourism bodies often commission them to explain a place, a history or an idea to the public.

Owners get more from the first conversation when they arrive with answers, or at least with a view, on the points below. None of them needs to be settled in advance, and Mast Parks can help to settle them.

• What is the story, and who is it for?
• Where will the centre be, and how will visitors arrive?
• Which installations or technologies do you have in mind?
• Who will provide the content, and who will approve it?
• What is your budget range, and over what period?

An experience centre built from a list of exhibits, without a story and a route, can feel like a storeroom. Visitors pass displays without knowing which matter. Installations that depend on technology can age quickly if they are not planned for upkeep. A story, a route and a plan for operation prevent these problems.

Read about immersive museums and edutainment parks. To discuss an experience centre for your site, use the contact page.

• Experience centre. A visitor space that tells a story through design, installations and content.
• Installation. A built exhibit, display or interactive structure.
• Immersive design. Design that places the visitor inside the story.
• Interpretation centre. A place that explains a site, a history or an idea to visitors.
• Route. The order in which a visitor moves through the space.

Mast Parks works with the owner at each step. The owner approves the work before it moves to the next stage, and revisions are part of the process. The owner knows the site, the region and the ambition. Mast Parks brings experience of designing and delivering parks across eight park types. The best results come when the two work as one team, with decisions made quickly and in the open.

To start a conversation, use the contact page. Mast Parks will ask about the site, the park you have in mind and where you are in the project.

An installation is a built object that carries part of the story: a model, a display, an interactive screen, a structure the visitor can enter. Good installations do one thing clearly. They are placed in an order that builds understanding, and they are made to be used by many visitors every day. The design therefore takes account of materials, upkeep and the way people actually move through a space. Mast Parks designs and develops installations as part of the attractions work, together with the master plan and the drawings.

Visitors rarely come to an experience centre to be lectured. They come to see, touch and feel something new. The best centres teach through engagement: a learning center on past and future Indian inventions, for example, can invite visitors to explore instead of simply read. Mast Parks treats learning and entertainment as parts of one experience, which is why the same skills of story, theme and layout apply as in a park. See edutainment parks for more on this idea.

Government and tourism bodies are among the main commissioners of experience centres. Projects of this kind often have large aims, many stakeholders and a long timeline. Mast Parks' work on a Mast experience centre in Uttar Pradesh covers the story, the theme, the design, the master plan and the architectural drawings, and includes help with execution. The pages for this project name no government body, in line with the approvals process.