Amusement park consultants

Amusement park consultants advise an owner on whether an amusement park should be built on a given site, and in what form. Mast Parks works as amusement park consultants, for new parks and for existing ones that want to renew.

Mast Parks applies its Feasibility Studies service to an amusement park. The study looks at the space, the location and the target audience, and determines the most suitable park or concept for the area. It is the first service in Mast Parks' sequence of 13, and it comes before the master plan, the design and the budget.

This page explains what amusement park consultants do, where Mast Parks has worked and what an owner should settle first. It stays at the level of what the work is for. The detailed method is part of Mast Parks' professional practice and is not published here.

See the park type hub: Amusement Parks. Once the study is done, financial planning tests the return on investment and master planning produces the blueprint.

An amusement park is a large commitment, and the first question is whether it should be built here at all. A feasibility study answers it. For an amusement park it covers resource availability, similar offerings in the market and, most importantly, the local demand for the park and the weather conditions.

The study also sets up the guest flow work that follows. Each feasibility study covers resource availability, similar offerings in the market and, most importantly, local demand for an amusement park, together with weather conditions.

The space

Whether the land can hold the park, in size, shape and condition, and what it would limit.

The location and the audience

Who lives near enough to visit, what they look for and what similar offerings already exist in the market. This includes the local demand, and, because many parks are open-air, the weather conditions.

The park or concept

For an amusement park, the concept decides the mix of rides, the audience and the theme, and whether the park is built new, added to an existing business or re-themed.

An amusement park project. Mast Parks proposed and designed the amusement park around an existing food park factory. One amusement park project.

Fun World, Dreamasia and Nicco Park. Fun World was re-themed so its amusement park, water park, aquarium and snow park sit under one theme. Dreamasia was re-themed around its name. Nicco Park has eight mascots, with one for each of its eight zones.

See all amusement park projects.

An owner brings the land, or the shortlist of lands, with whatever documents exist about it, and the first idea of what they want. The owner also brings an honest view of the budget and the timeline, since the study can only recommend what the owner can realistically build.

The owner receives a clear recommendation on which park or concept suits the site.

The study is used by private landowners, existing park owners, family businesses, government and tourism bodies, and temples and religious trusts. Some start from land. Some start from an existing business and add a park around it. Some own a park that already runs and want to renew it.

The study gives the owner a clear answer to these questions before any money is committed:

• Whether the site and the market support an amusement park.
• What kind of park it should be, and how large.
• Whether to build new, add to an existing business or re-theme a park that runs.
• Which audience the park is designed for.
• Whether to go ahead, change the concept or look at another site.

An amusement park started without a study can be the wrong size for its catchment, can offer rides that do not suit its guests and can open next to a similar park that already serves the same market. These are difficult to correct once the rides are bought and built.

Owners often ask how to start an amusement park and whether it will earn. The feasibility study comes first, and financial planning then tests the return on investment. See the guides on how to start an amusement park in India, the amusement park business plan and the amusement park feasibility study.

Many amusement parks in India are already open and already earning. For them the question is not how to build, but how to renew. Re-theming can give such a park a new story, new mascots and new merchandise while it keeps running. Mast Parks has done this at Fun World, Dreamasia and Nicco Park, and the work includes the content and marketing that tell guests the park has changed.

A good amusement park offers rides for different ages and appetites for thrill, so that a visiting family finds something for everyone. The balance depends on the audience the feasibility study identifies, which is why the study comes before the ride list. Rides are then selected together with the client, so that the mix reflects the park's real guests rather than a catalogue.

Owners get more from the study when they arrive with answers, or at least a view, on the points below. None of them needs to be settled in advance.

• How much land is available, and where is it?
• Is the land owned, leased or still to be bought?
• What kind of amusement park do you have in mind, and why?
• What budget range is realistic for the first phase?
• Who do you expect to visit, and from how far away?

• Feasibility study. The first study of a park: the space, the location and the audience.
• Catchment. The area from which guests can reasonably travel to the park.
• Target audience. The guests the park is designed for.
• Re-theming. Giving an existing park a new story and look without rebuilding from nothing.

Mast Parks organises its work as 13 services in four stages, listed here in the order a project usually follows. Amusement park consultants (Feasibility Studies) is shown in bold. An owner can start at any stage, but each stage builds on the one before it.

• Concept and Planning. Feasibility Studies, Financial Planning, Concept Creation, Theme Development.
• Design and Execution. Master Planning, Architectural Designing, Project Management Consultancy.
• Rides, People and Operations. Ride and Attraction Planning, Team Hiring and Training, Operations Planning.
• Launch and Growth. Marketing and Branding, Merchandising, Content and Events.

Most owners use several of these services together, and some use the full set from idea to opening. See all 13 on the services page.

Mast Parks works with the owner at each step. The owner approves the work before it moves to the next stage, and revisions are part of the process. The owner knows the site, the region and the ambition. Mast Parks brings experience of designing and delivering parks across eight park types. For an amusement park, the best results come when the two work as one team, with decisions made quickly and in the open.

To start a conversation, use the contact page. Mast Parks will ask about the site, the park you have in mind and where you are in the project.