Services
Park consultants for every stage of a park: Mast Parks offers 13 services that take a park from first idea to opening and growth, in four stages. You can use one service or all of them.
- What it is
- 13 services in four stages, from the first feasibility study to launch and growth
- Who it is for
- Private landowners, existing park owners, family businesses, government and tourism bodies, and temples and religious trusts
- Where it applies
- Any location. All eight park types, with or without a theme.
The 13 services by stage
Concept and planning
- Feasibility StudiesUnderstanding the space, the location and the audience, and finding the park or concept that suits the area.
- Financial PlanningFocusing on return on investment, by looking at what visitors can spend, what the project costs and what it can return.
- Concept CreationDeveloping ideas from the location, the audience, the possible rides and regional or cultural themes.
- Theme DevelopmentTurning the concept into a story, a look and mascots, with the revenue streams built around them. Theming is optional.
Design and execution
- Master PlanningThe blueprint of the park: architectural drawings, guest circulation, entry and exit points, ride zones and theming placement.
- Architectural DesigningThe construction-level drawings that follow the master plan: working drawings, general material and components, and bills of quantities.
- Project Management ConsultancySupervising civil work, schedule and quality, and the choice of materials, so the design becomes the park.
Rides, people and operations
- Ride and Attraction PlanningChoosing vendors for rides, slides and attractions, and handling customisation.
- Team Hiring and TrainingTraining in product knowledge, operations, food and beverage, guest relations, sales and marketing.
- Operations PlanningStandard operating procedures, safety training and audits, ride operation protocols and staffing benchmarks.
Launch and growth
- Marketing and BrandingPre-launch activity and using the park's story to draw visitors.
- MerchandisingMerchandise as a revenue stream, supported by content and events.
- Content and EventsEvents and content based on the park's story, including short films for attractions.
Process overview
- Step 1
Concept and planning
Study the site and the audience, test the returns, then shape the concept and the theme.
- Step 2
Design and execution
Master planning and architectural designing turn the idea into drawings, and project management consultancy carries them through the build.
- Step 3
Rides, people and operations
Choose the rides, hire and train the team, and plan how the park will run.
- Step 4
Launch and growth
Marketing and branding, merchandising, and content and events.
Frequently asked questions
What do park consultants do?
They advise on whether to build a park and what kind, then plan, design, and support the build, the operation and the launch. Mast Parks covers 13 services across those stages.
Can I use only one service?
Yes. Each service can be taken on its own or as part of a full project.
Do you work only on theme parks?
No. Mast Parks works on eight park types: theme parks, water parks, amusement parks, adventure parks, themed family entertainment centres, ecological parks, experience centres and spiritual parks. Theming is optional.