Do theme parks need a hotel or resort?
Whether a theme park hotel or resort is needed depends on the site, the audience and the return, and is decided in feasibility and financial planning. Dreamasia is one Mast Parks project that includes a stay.
A theme park hotel is a decision, not a default. It depends on who the park is for, where it sits and whether the return justifies it.
How the decision is made
A feasibility study studies the space, the location and the target audience, and determines the most suitable park or concept for the area. Financial planning then analyses investment and potential returns, with the focus on return on investment (ROI). A stay is tested the same way as any other part of the park.
A stay adds value where a park has several offerings, such as rides, entertainment and events for both social and corporate visitors, because it increases the time guests spend at the park.
How Mast Parks does it
Dreamasia is an operational park with themed zones by Asian country, a water park, an events area, an adventure park, a dark ride and a stay. Mast Parks re-themed it and provided operations and marketing consultancy.
To test whether a stay belongs in your project, use the contact page.
Comparison
| Question | How it is answered | Mast Parks service |
|---|---|---|
| Who is the park for? | Study of space, location and audience | Feasibility Studies |
| Does the return justify a stay? | Investment and potential returns, with ROI | Financial Planning |
| How is the stay themed? | One story across the park | Theme Development |
Frequently asked questions
Do theme parks need a hotel?
Not by default. It depends on the site, the audience and the return, which feasibility and financial planning test.
Does any Mast Parks project include a stay?
Yes. Dreamasia includes a stay.