Indoor playground business plan
An indoor playground business plan shows that the playground suits its site and audience and that the numbers work. It combines a site study, a financial plan and a plan for the activities and operations. Mast Parks prepares this work for family entertainment centres.
An indoor playground business plan shows that the playground suits its site and that the numbers work. It has three parts: the site study, the financial plan and the plan for the playground itself.
Part 1: The site study
A feasibility study looks at the space, the location and the target audience, and determines the most suitable concept for the area.
Part 2: The financial plan
Financial planning analyses pocket size, investment and potential returns, with the focus on return on investment (ROI).
Part 3: Activities and operations
The plan describes what children and families do and how the playground runs. Master planning fixes the layout, theme development gives it a story, and operations planning and team hiring and training set daily running.
A good story is packed into a small space, often indoors, and the design caters to groups who may not take part in the activities offered.
How Mast Parks does it
FEC Raipur is a five-acre themed family entertainment centre with indoor and outdoor activities, small amusement rides and event spaces such as birthday party areas, designed for various age groups. Mast Parks prepared the financial plan (ROI) and planned the guest flow and merchandising.
To start the plan for your site, use the contact page. See also themed family entertainment centres and indoor playground design.
Comparison
| Part of the plan | What it settles | Mast Parks service |
|---|---|---|
| Site study | Whether and in what form to build | Feasibility Studies |
| Financial plan | Investment and returns (ROI) | Financial Planning |
| Layout and theme | What families experience | Master Planning, Theme Development |
| Operations | Staff and daily running | Team Hiring and Training, Operations Planning |
Frequently asked questions
What is in an indoor playground business plan?
A study of the site and audience, a financial plan of investment and returns, and the plan for activities and operations.
Who prepares the financial plan?
Mast Parks prepares it as part of financial planning, with the focus on return on investment.
Which family entertainment centres has Mast Parks worked on?
FEC Raipur and FEC Ahmedabad.
What return can an indoor playground expect?
Returns depend on the site, the concept and the market. A feasibility study estimates them for a specific site.