Fun World: Re-theming a mixed amusement, water and snow park

A park with an amusement park, a water park, an aquarium and a snow park needs one idea to hold its themed attractions together. At Fun World, Mast Parks re-themed all four under a single theme.

What it is: The re-theming of a park that combines amusement, water, aquarium and snow areas
Where it applies: Parks that have grown to hold several different attractions

The theme idea

Four different attractions had grown up side by side. Mast Parks gave them one new theme, so the park reads as one place, and added merchandising options and a dark ride.

The single theme is Adventure World.