What makes a theme park unique
A theme park is unique when one idea runs through its zones, rides, food and merchandise. These theme park theme ideas come from real projects: one theme across Fun World, Asian countries at Dreamasia and the Jungle Book at Jungle Adventures.
A theme park is unique when a single idea runs through everything a guest sees. The theme is the reason for each zone, ride, mascot and product.
Theme ideas that have worked on real parks
- One theme across mixed attractions. Fun World was re-themed so its amusement park, water park, aquarium and snow park sit under one theme.
- Countries. Dreamasia was re-themed by Asian country, with zones, mascots and a dark ride with original content.
- Open IP. Jungle Adventures is themed around the Jungle Book using open IP.
- Local motifs. A Mast water park in Rajasthan uses the peacock feather and curd pots to connect subtly with nearby religious places without being overtly religious.
Choosing a theme
A good theme fits the site, the audience and the budget. That is the work of concept creation and theme development, which turn an idea into a story, a look and mascots.
Test a theme with three checks: audience fit, local relevance and the rights to any existing IP.
How Mast Parks does it
Mast Parks has themed new parks and re-themed existing ones. See the theming articles for how each park was themed, and theme park design for the design service.
To explore a theme for your site, use the contact page.
Comparison
| Park | Theme source | What it unifies |
|---|---|---|
| Fun World | One theme across the park | Amusement park, water park, aquarium and snow park |
| Dreamasia | Asian countries | Zones, mascots, water park, dark ride |
| Jungle Adventures | The Jungle Book, open IP | Master plan, zoning and guest journey |
| A Mast water park in Rajasthan | Local motifs | Indoor water park and integrated amusement park |
Frequently asked questions
What makes a theme park unique?
One idea that runs through the zones, rides, food, mascots and merchandise, so every part of the park belongs to the same story.
Where do theme park theme ideas come from?
From places (countries), from open IP such as the Jungle Book, or from local motifs. Mast Parks has used each of these.
Can an existing park be re-themed?
Yes. Mast Parks re-themed Fun World and Dreamasia, which are existing parks.
Is a theme always needed?
No. Mast Parks designs parks with or without a theme, and theming is one optional service.