Jungle Adventures

Jungle Adventures is an adventure park themed on the Jungle Book using open IP. Mast Parks handled theming, master planning, zoning and guest journey design, naming and logos, merchandise, hiring and training, and operations and revenue planning.

Distinction: World's first Jungle Book themed adventure park
Location: Guwahati
Services delivered: Theming, master planning, zoning, guest journey design, naming and logos, merchandising, hiring and staff training, operations and revenue planning, content and event support
Scale: 30 acres

Brief

An existing adventure park was to be themed around the Jungle Book, using open IP. The park is operational.

Setting and scale

Jungle Adventures is in Guwahati.

Concept and theme

The park has a themed entry, Jungle Book characters, a restaurant, original Jungle Book merchandise, an ATV ride and further rides and attractions. Mast Parks also advised on the restaurant and the ATV experience. Read the theming article.

Services delivered

What was built

Mast Parks created the naming and logos, designed the merchandise, supported hiring and extensive staff training, and worked on operations and revenue planning. It also provided content creation and event support.

Jungle Adventures is an operational park.