Jungle Adventures: Theming with open IP (the Jungle Book)
Open IP can supply one of the theme park themes a park builds on. At Jungle Adventures, Mast Parks themed an operating adventure park on the Jungle Book, using open IP.
- Distinction
- World's first Jungle Book themed adventure park
- What it is
- An adventure park themed on the Jungle Book using open IP
- Where it applies
- Adventure parks that want a story with recognisable characters
The theme idea
The Jungle Book is open IP. Mast Parks used it to give an operating adventure park one story: a themed entry, characters, original merchandise and a restaurant.
The Jungle Book is highly familiar and loved by Indians everywhere. The story lent itself to an adventure park set in a dense green tea estate surrounded by thick forest.
How it was executed, zone by zone
The theme runs through the entry, the characters, the restaurant, the merchandise and the ATV ride.
See the project page: Jungle Adventures.
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