Content and Events

Theme park events and content are planned from the park's own story and theme, so each one belongs to the park.

Events and content keep a park talked about after launch. They come from the same story as the theme. Content and Events is the service where Mast Parks plans events and content from the park's story and theme. It includes ideas and content creation, such as short films for attractions.

The service sits in the Launch and Growth stage of the 13 Mast Parks services. It follows Merchandising and is the last of the 13. It keeps the park's story alive, so guests have reasons to return.

Events

Events give guests a reason to visit at a particular time, and a reason to come back. Mast Parks plans events from the park's story and theme, so that each event feels like part of the park rather than a separate activity.

Content ideas

Content is what the park says and shows: stories, characters, names, written pieces and visuals. Mast Parks develops ideas for content that come from the park's story, so that the park has fresh things to share.

Content creation

Mast Parks creates content as well as planning it. This includes short films for attractions, which can play inside a ride or in a queue, giving guests the story as part of the experience.

Activity content

Parks with activities, such as a family entertainment centre, need content that guests can do: games, challenges and group activities. Mast Parks designs this content so that activities match the theme and suit the age groups the park serves.

Popularising merchandise

Events and content also help to popularise merchandise. A character that appears in an event or a film becomes a character guests want to take home. See Merchandising.

An owner brings the story, the theme and the mascots, the calendar the park wants to work to, and the spaces in the park where events can be held. Existing parks bring what has worked in the past.

The owner receives a plan for events and content and, where it is part of the engagement, the content itself. Mast Parks plans the events and the content. It does not run or organise events itself, and it supports clients with agencies in the field.

Theme park events matter to new parks preparing to open and to existing parks that want guests to return.

Content and events is used by private landowners, existing park owners, family businesses, government and tourism bodies, and temples and religious trusts. It applies to all eight park types.

Mast Parks created original content for the dark ride at Dreamasia, and provided content creation and event support at Jungle Adventures. At FEC Raipur, the work included content design for activities in an independent themed family entertainment centre.

At Fun World in Bangalore, Mast Parks worked on a dark ride, which needs story content as well as design. See Fun World.

• What events suit the story? Events should feel like part of the park.
• When should they happen? A calendar spreads reasons to visit across the year.
• What content do we need? Films, stories and activities each have a purpose.
• Who makes it? Content can be created for the park, with the owner's team involved.
• How do we use it for marketing and merchandise? Content and events support both.

A park that offers the same experience each visit gives guests little reason to return. Events and fresh content change that. Without them, the park relies on its first impression, and interest fades. Events that are not connected to the story can also confuse the park's identity.

• Content. What the park says and shows: stories, films, characters, activities.
• Dark ride. A ride that carries guests through a story, usually indoors and in low light.
• Activity content. Games, challenges and group activities designed for the park.
• Event. A planned occasion at the park, such as a festival or a birthday programme.
• Footfall. The number of guests who visit.

Owners get more from this service when they arrive with answers, or at least with a view, on the points below. None of them needs to be settled in advance, and Mast Parks can help to settle them.

• What is the park's story and calendar?
• Which spaces can host events?
• What content already exists?
• Who will manage events after opening?
• How should content connect to merchandise and marketing?

Mast Parks organises its work as 13 services in four stages, listed here in the order a project usually follows. Content and Events is shown in bold. An owner can start at any stage, but each stage builds on the one before it.

• Concept and Planning. Feasibility Studies, Financial Planning, Concept Creation, Theme Development.
• Design and Execution. Master Planning, Architectural Designing, Project Management Consultancy.
• Rides, People and Operations. Ride and Attraction Planning, Team Hiring and Training, Operations Planning.
• Launch and Growth. Marketing and Branding, Merchandising, Content and Events.

Most owners use several of these services together, and some use the full set from idea to opening. See all 13 on the services page.

Mast Parks works with the owner at each step. The owner approves the work before it moves to the next stage, and revisions are part of the process. The owner knows the site, the region and the ambition. Mast Parks brings experience of designing and delivering parks across eight park types. The best results come when the two work as one team, with decisions made quickly and in the open.

To start a conversation, use the contact page. Mast Parks will ask about the site, the park you have in mind and where you are in the project.

Some of the best content is part of the park itself. A short film that plays while guests queue turns waiting time into story time. A dark ride that follows an original script lets guests step into the story. Signage, names and announcements, written in the park's voice, add to the world without adding to the cost of construction.

Content of this kind is planned together with the design, so it fits the space and the timing of each attraction. At Dreamasia, for example, the dark ride has original content created by Mast Parks.

A park that plans a calendar of events gives guests dates to remember. Seasonal occasions, school holidays, festivals and children's programmes can each become an event built on the park's story. Over a year, the calendar spreads visits across the quiet months as well as the busy ones. At Nicco Park, Mast Parks has supported events and the building of footfall over the years.

Events draw on every other service. They need the right spaces, which come from Master Planning. They need trained staff, which comes from Team Hiring and Training. They need a safe plan, which comes from Operations Planning. Planning events early lets the park build in what they need, rather than adapting afterwards.