Nicco Park

Nicco Park is an operating amusement and water park for which Mast Parks designed eight mascots and the merchandise. The mascots open new possibilities in merchandising, photo opportunities and themed events.

Client: An existing park owner
Brief: Design mascots and merchandise for an operating park
Delivered: Eight mascots and merchandise, opening new possibilities in merchandising, photo opportunities and themed events

Brief

Nicco Park is an operating amusement and water park, owned by an existing park owner. Mast Parks was brought in to design its mascots and merchandise. The park is in Kolkata and covers 40 acres. It has seven sections, and each mascot belongs to one section.

What the mascots are

Mast Parks designed eight mascots and the merchandise for Nicco Park.

A mascot gives a park's story a face. Read how Mast Parks approaches it in theme park mascot design.

New revenue possibilities

Designing the mascots opened potential new lines of revenue for the park beyond ticket sales:

Merchandising. Mast Parks designed the merchandise, and each mascot can carry its own range of products.
Photo opportunities. Eight characters give guests more places in the park to meet a mascot and take a photo.
Themed events. The mascots can lead events built around them.

These are possibilities the mascots created. This page states no revenue figures.