Nicco Park: Seven continent zones and the snow park
Eight park mascots give Nicco Park new ways to earn beyond tickets. Mast Parks designed the mascots and the merchandise, opening photo op and themed event possibilities.
- What it is
- Eight mascots and merchandise designed for an operating amusement and water park
- Who it is for
- Existing park owners who want to add characters to a running park
- Where it applies
- Operating parks that want more ways to earn from the guests they already have
The mascot idea
Nicco Park was already running when Mast Parks designed its mascots. The aim was to give the park characters that guests remember and that the park can build on.
Mast Parks designed eight mascots, and the merchandise that goes with them. Nicco Park is in Kolkata and covers 40 acres. The park has seven sections, and each mascot belongs to one section.
How the mascots build revenue
Once a park has characters, it can earn in ways a ticket alone cannot. Each of the three below is a potential line of revenue that the mascots opened.
Merchandising
A mascot can sit on products guests take home. Mast Parks designed the merchandise for Nicco Park. See merchandising.
Photo opportunities
Eight mascots mean eight characters guests can meet and photograph in the park.
Themed events
Mascots give the park a reason to hold events around them, and each one can lead its own.
This article states no revenue figures. The three lines above are possibilities created by the design.
Where this applies
Any operating park can add mascots without rebuilding. Mast Parks covers this in theme development and in theme park mascot design.
See the project page: Nicco Park.
Gallery
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