Mascot design and merchandise for a theme park
Mascot design for a theme park gives the park's story a face guests remember, and merchandise carries that face home. Mast Parks designed mascots for Dreamasia and Nicco Park and merchandise for Nicco Park.
A mascot is how a theme park's story meets the guest. It gives the theme a face that appears on signs, in events and on products.
Why mascots belong to the theme
Mascots are part of theme development, alongside the story and the look. A mascot made for the park's own story links the rides, the food and the merchandise to one idea.
Why merchandise follows
Merchandising is a key revenue stream for the park. Merchandise that belongs to the theme extends the visit beyond the gate, and content and events help popularise it.
How Mast Parks does it
At Dreamasia, Mast Parks created mascots for the park, which is themed by Asian country. At Nicco Park, Mast Parks designed eight mascots and merchandise, opening potential merchandising, photo op and themed event revenue. Mast Parks also designed merchandise for planned merchandising for FEC Raipur.
To plan mascots and merchandise for your park, use the contact page.
Comparison
| Project | Mascots | Merchandise |
|---|---|---|
| Dreamasia | Mascots, within zones themed by Asian country | — |
| Nicco Park | Eight mascots | Merchandise designed by Mast Parks |
| A Mast amusement park | — | Merchandise designed by Mast Parks |
Frequently asked questions
What is a theme park mascot for?
A mascot gives the park's story a face. It carries the theme across signs, events and products.
Why does a theme park need merchandise?
Merchandise is a key revenue stream, and it carries the theme home with the guest.
Which parks has Mast Parks designed mascots for?
Dreamasia and Nicco Park.
How much does mascot design cost?
Cost depends on the site, the concept and the scope of services. Contact Mast Parks to discuss your project.