Adventure park business plan
An adventure park business plan combines a study of the site and audience, a financial plan, and the plan for activities, zones and operations. Mast Parks prepared this work for Jungle Adventures, an adventure park in a tea estate.
An adventure park business plan shows that the park suits its site and that the numbers work. It has three parts: the site study, the financial plan and the plan for the park itself.
Part 1: The site study
A feasibility study looks at the space, the location and the target audience, and determines the most suitable park or concept for the area.
Part 2: The financial plan
Financial planning analyses pocket size, investment and potential returns, with the focus on return on investment (ROI).
Part 3: Activities, zones and operations
Master planning covers zoning and the guest journey. theme development gives the park its story. operations planning and team hiring and training set how it runs each day, and marketing and branding and content and events bring guests in.
An adventure park plan should count tickets, food and beverage, coin-operated games, DIY activities and merchandise, including safety gear and park-themed merchandise.
How Mast Parks does it
Jungle Adventures is an operational adventure park in a tea estate, themed on The Jungle Book using open IP. Mast Parks provided theming, master planning, zoning, guest journey design, marketing, branding including naming and logos, merchandising, hiring support, extensive staff training, operations and revenue planning, content creation and event support.
To start the plan for your site, use the contact page. See also adventure parks.
Comparison
| Part of the plan | What it settles | Mast Parks service |
|---|---|---|
| Site study | Whether and in what form to build | Feasibility Studies |
| Financial plan | Investment and returns (ROI) | Financial Planning |
| Zones and journey | What guests do and where | Master Planning |
| Operations | Staff and daily running | Team Hiring and Training, Operations Planning |
Frequently asked questions
What is in an adventure park business plan?
A study of the site and audience, a financial plan of investment and returns, and the plan for activities, zones and operations.
Which adventure park has Mast Parks worked on?
Jungle Adventures, an operational adventure park in a tea estate.
Does an adventure park need a licensed theme?
Jungle Adventures uses open IP from The Jungle Book.
What return can an adventure park expect?
Returns depend on the site, the concept and the market. A feasibility study estimates them for a specific site.