Building an adventure park in India
Building an adventure park starts with a study of the site and audience, then moves to the theme, the zones and the guest journey, and ends with operations and launch. Mast Parks worked on Jungle Adventures, an operational adventure park in a tea estate.
Building an adventure park follows a fixed order. Each step answers a question the next one depends on.
Step 1: Decide what suits the site
A feasibility study looks at the space, the location and the target audience, and determines the most suitable park or concept for the area.
Step 2: Shape the theme
theme development turns the concept into a story, a look and mascots. Jungle Adventures uses The Jungle Book, an open IP.
Step 3: Plan the zones and the guest journey
Master planning fixes the zoning and the guest journey. ride and attraction planning selects the activities and vendors.
An adventure park is designed with clear visibility and access, and with a regulated distance between activities that depends on the type of activity and the theming.
Step 4: Prepare to run it
operations planning and team hiring and training set the procedures and train the staff.
Step 5: Launch
marketing and branding, merchandising and content and events bring guests in and extend the visit.
Several authorities approve each area of safety and land development, including sustainability. The National Building Code of India sets the local laws and standards.
How Mast Parks does it
Jungle Adventures combines a themed entry, Jungle Book characters, a tea tasting experience, an ATV ride, a restaurant and original Jungle Book merchandise. Mast Parks was involved from theming and master planning to marketing, merchandising, hiring support and staff training.
To start with your own site, use the contact page. See also adventure parks and adventure park design.
Comparison
| Step | Question it answers | Mast Parks service |
|---|---|---|
| Site study | What should be built here, and for whom? | Feasibility Studies |
| Theme | What is the one idea behind the park? | Theme Development |
| Zones and journey | Where does everything go? | Master Planning |
| Operations | Who runs it and how? | Operations Planning, Team Hiring and Training |
| Launch | How do guests find it? | Marketing and Branding |
Frequently asked questions
How do you build an adventure park in India?
In order: a feasibility study, a theme, a master plan with zoning and the guest journey, operations planning and staff training, then launch marketing.
Which adventure park has Mast Parks worked on?
Jungle Adventures, an operational adventure park in a tea estate.
What does Jungle Adventures offer?
A themed entry, Jungle Book characters, a tea tasting experience, an ATV ride, a restaurant and original Jungle Book merchandise.
How long does it take to build an adventure park?
Duration depends on the site, the park type and the scope of services. Mast Parks gives a timeline once the brief is clear.