How to market a theme park
Theme park marketing works best when it tells the same story as the park. Mast Parks runs pre-launch activity and uses the park's story, theme and concept to generate footfall, as it did at Jungle Adventures.
Theme park marketing starts with the park itself. The story, theme and concept are what there is to market, so the marketing is built from them.
What theme park marketing covers
- Pre-launch. Activities before the park opens.
- Story-led marketing. The park's story, theme and concept used to generate footfall.
- Naming and logos. Where a park needs a name and identity.
- Content and events. Content and events that keep the park in view.
This is the work of marketing and branding and content and events.
Digital, social and traditional offline media are used together, along with direct marketing at schools, colleges and mass gathering places such as malls and festivals.
How Mast Parks does it
Mast Parks created the naming and logos for Jungle Adventures and provided content creation and event support there. It named a Mast water park in Rajasthan.
To market your own park from its story, use the contact page.
Comparison
| Project | Marketing work |
|---|---|
| Jungle Adventures | Naming and logos, content creation and event support |
| A Mast water park in Rajasthan | Naming |
Frequently asked questions
How do you market a theme park?
From the park's own story, theme and concept, starting with pre-launch activity and continuing with content and events.
Does Mast Parks name and brand parks?
Yes. Mast Parks created the naming and logos for Jungle Adventures and named a Mast water park in Rajasthan.
What results can a park expect from marketing?
Returns depend on the site, the concept and the market. A feasibility study estimates them for a specific site.